IMM invests in long-term rights to brands that meet key criteria:

  • compelling offer: brands meeting known customer needs which can be tailored to the local environment
  • conditions for long-term growth: markets such as India and China where consumer spending power or demographics are favourable
  • scalability: potential to create a high level of brand recognition and deliver material shareholder value for the business
  • premium valuations: brands that are likely to attract valuation multiples greater than their country of origin

IMM provides businesses with an alternative to potentially high-risk local partnerships. We engage with brands in their home markets, approach deals flexibly and are free from the constraints of private equity or institutional investors.

IMM has operating businesses in high-growth markets to deliver local investments, through partner offices in London, Hong Kong, New Delhi, Mumbai, Beijing and Shanghai.