IMM invests in long-term rights to brands that meet key criteria:
- compelling offer: brands meeting known customer needs which can be tailored to the local environment
- conditions for long-term growth: markets such as India and China where consumer spending power or demographics are favourable
- scalability: potential to create a high level of brand recognition and deliver material shareholder value for the business
- premium valuations: brands that are likely to attract valuation multiples greater than their country of origin
IMM provides businesses with an alternative to traditional local partnerships. We engage with businesses in their home markets, approach deals flexibly and are free from the constraints of private equity or institutional investors.
IMM operates and invests in high-growth markets and has partner offices in Beijing, Hong Kong and New Delhi.