IMM is a consumer specialist with a deep and current understanding of the Indian consumer in this large and diverse market. We listen very closely to customers and are fixated on developing exciting offers based on profitable business models.
IMM invests in brands that can compete in India. In our experience this means:
Brands with an edge or distinct competitive advantage
Offers whose unit-level economics are suited to the Indian economy
Brand partners who believe in doing good
Brands with long-term growth and exit potential