We have been building consumer businesses in India since 2012 and the team has operated in the market since 1996

IMM is a consumer specialist with a deep and current understanding of the Indian consumer in this large and diverse market. We listen very closely to customers and are fixated on developing exciting offers based on profitable business models.

What we look for

IMM invests in brands that can compete in India. In our experience this means:

  • Brands with an edge or distinct competitive advantage

  • Offers whose unit-level economics are suited to the Indian economy

  • Brand partners who believe in doing good

  • Brands with long-term growth and exit potential


Our operating team is one of the best in the business and has been proven over a decade together